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21 August - Marketing in Four Steps

I like this post by Seth Godin today ...



Marketing in four steps

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about.

The second step is to design and build it in a way that people will actually benefit from and care about.

The third one is the one everyone gets all excited about. This is the step where you tell the story to the right people in the right way.

The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.

14th August 2014

There's another great read, and a free ebook for your business here on Handmadeology today.

http://feedproxy.google.com/~r/handmadeologytoday/~3/ewkvzXImEj4/?utm_source=feedburner&utm_medium=email

14 August 2014

April Bowles Olin writes regularly on her blog about really interesting things, many to help us with our business. Today she has written a post called 'Don't Be a Selfish Twit'. It's really good. All about helping each others business by sharing info.

Have a read of it here, and why not join up for here regular newsletters at the same time:


http://www.blacksburgbelle.com/