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Jewellery Parties

You have made your beautiful jewellery, and you are getting wonderful comments about the pieces, and even making some sales. How are you going to make more sales?

It’s hard to think of new ways to sell your jewelery, especially in the current economic climate where people are spending less. But guess what fellow Beaders and Jewelery Designers? We are in the perfect position to make the most of things. The big news out at the moment, is that buying clothes is not the way to make a new look for your wardrobe – accessories are in , especially accent pieces which will make your outfit really stand out and look different. Think statement necklaces, they don’t have to be huge and really bling, although they can be, and beautiful earrings and bracelets.

We are in such a fantastic position to take advantage of this because we can make our pieces to fit in with the current trends, and at a fraction of the price of the designer pieces on the catwalk.

So how do we go about getting our work ’out there’? Well, one of the best ideas is to hold a jewelery party…



Home parties are a great way to connect directly with buyers in a friendly and relaxed environment. The warm-weather months open new possibilities for outdoor parties and related themes and the colder months are a great way to shake off cabin fever and for exploring related themes using Autumn Colors, Winter Colors etc .You can promote whatever idea you like to develop to your current client list, or encourage them to plan a fun party or include you in an event already on the calendar.

If you like you could always start with your first party at your own home, and then recruit more party hosts from your friends and clients there. Every person normally has their own set of friends, as well as those that they share with you, and with each new party, a new set of clients will be found to add to your customer base.

Remember too, that people attending a jewelery party are arriving with their purse and cheque book in their hand, because they know what to expect when they arrive – that there will be lovely jewelery, which they will want to own.

Lets take a look at the details of running a party in more detail…

GETTING HOSTS FOR HOME PARTIES

One of the more common questions I’m asked is how to “recruit” new hosts for home jewelry parties. In particular, it seems as though folks who have been doing home parties successfully for a while feel like eventually they “run out” of people willing to host them.

Finding new hosts through people you already know will be much easier than trying to find them “cold.” In other words, every hour you spend working your “base” will pay off much more than an hour spent trying to get cold leads.

So here are some ideas:

1) Create a simple brochure that explains how someone can host a party featuring you, and what the benefits are of doing it.

2) Distribute that to guests as they leave all of the home parties you do from now on.

3) Also distribute it if you do any other kinds of shows, such as jewelry shows, craft fairs, etc.

4) If you’ve already done a few home parties, tell the prior hosts that you’re interested in connecting with the folks who already attended your parties to send them a thank you follow up note along with information about becoming a host themselves. The people who already attended one of your parties will be your strongest leads. You can even offer prior hosts something in return if one of their guests becomes a host.

5) If you have your own website, create a separate page that explains how someone can host a jewelry party featuring you, and what the benefits are to them of doing so. Post a link on your home page to that separate page.

If you do all of these things, you’ll also want to order more deposit
slips from the bank. You’re going to need them.

SETTING OUT AND DISPLAYING YOUR JEWELRY

Once invitations are distributed, it’s time to WOW your guests with your jewelery. How you display your jewelery is important. While the display doesn’t need to be fancy or include special display busts, it should co-ordinate with your style of jewelery as well as the design of the room in which your jewelery will be displayed. The displays should lift the jewelery up from flat surfaces so the crystals, gemstones and precious metals in your designs will sparkle the most.

Try keeping to a theme, such as natural, say wood and shell displays, or a color, plain white or black is always good. You could cover boxes in the material to give different heights. If your party is themed to a season or event, the type of displays will take that into account.

If you can, try to use additional spotlights to highlight your jewelery and make it really stand out.

When setting up your displays, keep in mind mirror placement . Utilize your existing mirrors whenever possible, and make several hand mirrors available so your guests can see how fabulous they look wearing your creations.

Put out small cups of cotton swabs and rubbing alcohol, so your guests can try on earrings. If a guest elects not to buy a pair after trying them on, sterilize the earring finding with the swab of rubbing alcohol and place the earrings back on display for the next guest to try. Not only does this ensure your earrings are sterile, it also shows your guests that you care about their well being. They will continue to try on other pairs of earrings with confidence, until finding just the right pair for them.

REFRESHMENTS

It is normal at jewelery parties to have refreshments available. If you are holding the party at your own home the refreshments you provide will be up to yourself, but don’t go over the top so that it breaks into your sales takings too much.

If you are holding the party at a host’s house the normal procedure is that the host provides the refreshments, and you just bring the jewelery side of things.

Refreshments could include tea, coffee and soft drinks with biscuits or cakes, or a glass of wine (or two!), and some nibbles. The latter would me my favorite, (how did you guess!) but it’s all up to you and your host.

STARTING THE PARTY OFF

At the start of the party give a short introduction about yourself and your jewelery, and what components you love to use. Don’t forget to thank your host.

KEEPING THE PARTY GOING

You could give a brief demonstration during the party showing how to make a pair of earrings or a bracelet. A good idea is to let one of the guests choose which components they would like you to use, and make it personal. They may even end up buying that piece!

You can ”kick it up a notch” by teaching everyone at the party how to make their own simple beaded bracelet. Many Beaders are excellent teachers, and party-goers.

Above all keep the party fun. It should be enjoyable for your host, you, and your guests. Make it relaxing and get to know them. Remember that in my previous article I told you that ’people buy from people they like’, well they really do, and they become future party hosts for people they like too!

TAKE NOTES

Take notes throughout the event, keeping track of which pieces sold, which pieces didn’t sell, and jot down any comments so you can make the necessary adjustments when preparing for your next party.

TAKE CUSTOM ORDERS

Beads bring out the excitement in prospective buyers! They respond to color, and sometimes would buy a piece if it had different colour beads than in the piece on display. Let prospective customers know you are willing to create a custom piece for them using different colors and/or different sized beads than in the displayed piece. Make sure you are clear about payment arrangements for custom orders.

OFFER REPAIR SERVICES

Even well-made beaded jewelery can break if mishandled. If you have a high level of skill, and current clients trust you, offer to repair (for a fee, of course!) any broken beaded jewelery they own! You can promote this before a show , so that if guests have anything needing repair, they can bring it with them and you can discuss the repair . You don’t have to do the repair there and then . How does this help you sell more of your beaded jewelery? Because repairing what someone already owns lets you see what kind of beaded jewelery they like. You can use this information to make better recommendations to them on what they can buy from you, and every contact with a customer about repairs gives you a chance to show them what new items you have!